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Could this Concept Affect Future Costa Mesa Apartments?

Costa Mesa apartments—specifically, the way new apartment complexes are built—could be in for some major changes if some tech company executives are right. The idea is to bring the manufacturing lessons learned from companies like Apple and Tesla into the real estate realm. If they succeed, erecting Costa Mesa apartment buildings in the future could be considerably more efficient (and less expensive). 

Henry Ford is credited with inventing the assembly line—the manufacturing technique where a product moves from one assembly station to the next, instead of having pieces brought to where the product is being built. Actually, medieval Venice was already building ships that way in the twelfth century. From the hull up, the ships were floated down a canal (“the Venetian Arsenal”), moving from shop to shop—producing as many as a ship a day. Ford’s ability to produce his Model T’s in less time than it took for the paint to dry set the 20th-century standard.

Costa Mesa apartment construction might seem unsuited to the same approach, but last week The Wall Street Journal described a group that disagrees. Like electronics innovator Apple, San Francisco’s Juno Residential Inc. intends to break down apartment building construction into modules. Following Apple’s manufacturing philosophy, the manufacturing work will be assigned to outside suppliers. They will ship the modules—rooms, hallways, foyers, etc.—flattened like Ikea kits—to building sites where they will be assembled. The apartment buildings will share most of the same components, but will differ in size, facades, and lobbies, and “will look different” at different sites. The “flattened” concept came about because, as one founder puts it, “we decided very purposefully to not ship air around.” The thought of highways clogged with thousands of fully pre-assembled bedrooms, bathrooms, etc. validates that decision.

Making apartment construction quicker and less costly “in the same way car or smartphone manufacturers” do might ultimately prove to be a welcome development if the economies can be shared with future Costa Mesa tenants. Nevertheless, the current status quo is unlikely to change soon. 

Modular apartment buildings may not be on the immediate horizon, but 2020 has shown how swiftly-changing events can impact Jamestown’s real estate market. Call us anytime to discuss the current outlook and how it might affect your own real estate planning.  

We are built on a philosophy of Heritage & Hustle. The L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976.  It’s L3 mission is to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. The L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, The L3 has grown to a full staff of 25 serving over 300 clients a year. The L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has The L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa  If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to The L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact The L3 today at 714-444-4663 or email us at



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