Amazon—or, more precisely, the Amazon phenomenon—is bound to have an increasing impact on Costa Mesa residential neighborhood preferences. The connection hasn’t yet been widely acknowledged, but it’s hard to deny the logic behind it.
The connection I’m pointing to isn’t the web behemoth’s rumored expansion into real estate. That was quietly floated last summer—and just as quickly abandoned. Without ceremony, Amazon had debuted a “Hire a Realtor” page under a “Coming soon” blurb—but took it down the next day. The Seattle retailer has been mum about the reason for the misfire—but it could well be its use without permission of the NAR’s “Realtor®” designation (it’s a registered trademark).
Nor does a prediction of an increasing “Amazon effect” on
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