It may sound paradoxical, but one proven way to sell your Costa Mesa home is to make it boring…or at least, a little bit more boring. The principle here stems from buyer psychology—specifically, the difference between a house that would make a great tourist attraction and one whose first impression is more apt to lead to a sale. At first blush, the flashy version might seem to be not only memorable, ¬¬¬but more valuable as well. But that’s not typically true. A potential buyer can remember your house in two different ways. One memory might be of striking red walls and purple tile that call to mind images from an architectural magazine. That sort of memory will be vivid, but it doesn’t necessarily help to sell your home. A different type of memory
…