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Historically, there are few words more synonymous with real estate than "location". It has always been at the forefront of what is considered top priority when investing in a property. The philosophy is that the better location it has, the more premium it will command.


Luxury is defined as a situation of great comfort, ease, and wealth. To us at L3, one man's home is another man's castle. Not all homes have to be excessively upgraded estates for us to consider them part of our luxury division.


Lifestyle is a particular way of living. We at L3 believe this is without a doubt the most important of our 3 L's when investing in a property. Location matters, having a Luxury home is amazing, but ultimately our Lifestyle defines us.

Our Mission

If there is one thing our brand aims to promote, is that the antiquated focus on location as the sole significance in real estate is just simply not enough in today's market. Our philosophy is that the client needs to find one of their 3 L's as a starting point and then strive to achieve the other two in order to achieve the ultimate acquisition.

By combining The Location, The Luxury, and The Lifestyle...they have manifested the vision of L3.

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What's It Worth?
Bryan and Andrea of Costa Mesa

We contacted Greg to take over listing our home from another agent that wasn’t performing for us. The first weekend of open house he secured us an offer for $5000 over our asking price. We accepted that offer and we closed on time.

Don and Lori of Orange

We met Greg from when he was door knocking in our neighborhood. We had just moved back to the states and he informed us about the tax structure if we sold at this time. We wound up waiting to list our home and we sure are glad we listened to him. Our home came up enormously in value and we didn’t pay as much in taxes.


Jake Farr was so helpful and fun to work with during the house buying process! He was always available and responded very quickly even at late times during the evening. We were first time home buyers so safe to say we were a little nervous but Jake made the process easy to understand and was always very honest, you could tell that he¿s not just a salesman, he genuinely cares about the

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