In most reports about the gang-busters records set during the just-finished holiday shopping season, a lot of attention was given to the shifting nature of buying and selling. Bricks-and-mortar businesses did alright—but most of the gains in commercial activity were set online. No surprise, there—at least not to the shops and big-box stores who’d seen it coming and built websites accordingly.

Those of us who labor in Costa Mesa real estate have long since adapted to the technology that empowers consumers so successfully. It had once been argued that, by opening free public access to multiple listing data and asking nothing in return, Realtors® were giving away the keys to the kingdom (and to our own livelihoods!). When everyone can easily canvass Costa Mesa listings to find the properties that match their specifications, what would be left for agents and brokers to contribute? Grim forecasts predicted the inevitability of a downward spiral for the profession as a whole.

What has actually happened is a lesson in the danger of jumping to conclusions—and a sharpening of perception about what’s most valuable in the buying and selling of Costa Mesa real estate. The preliminary steps in that process are undeniably of great value—and the process of identifying fitting homes for sale has become vastly more efficient by allowing buyers to scour the current listings. Being able to do it from their own homes on their own schedule is just frosting on the cake. And it’s also now true that real estate’s professionals are no longer indispensable in that process—at least in its preliminary stages.  

That being the case, why do buyers still overwhelmingly decide to sign on with Costa Mesa real estate agents when they’re committed to buying a house? Forbes magazine’s Real Estate Council member Tony Acosta addressed that issue in a forward-looking essay on the value proposition real estate agents will provide in the decade to come. His answer was detailed, but the main point can be summarized simply. For buyers, it’s straightforward: having a licensed real estate professional in their corner means they are spared having to master the complexities of the formal homebuying process. They can rest easy that no overlooked detail will gum up the works, unnecessarily delaying or derailing the sale. For the Costa Mesa homebuyer, having a pro on their team is nearly like having an insurance policy for the transaction. As for the “value proposition”—it’s one that’s hard to beat. Since the agent’s commission is paid from the seller’s proceeds, the value proposition is: it’s free!

Sellers have a set of more self-evident reasons—but that’s a discussion for another day. In the meantime, when buying or selling a Costa Mesa home is in your sights, we hope you’ll give us a call!

We are built on a philosophy of Heritage & Hustle. The L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976.  It’s L3 mission is to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. The L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, The L3 has grown to a full staff of 25 serving over 300 clients a year. The L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has The L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa  If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to The L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact The L3 today at 714-444-4663 or email us at




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