With Thanksgiving Day gatherings behind us, this year’s Costa Mesa holiday shopping action re-focused on the Black Friday sales phenomenon. Early reports were encouraging—but confirmed what Costa Mesa businesspeople expected: a substantial tilt to home-based shopping.
CNBC’s initial late-night observation was that bargain hunters were ringing up record online sales. This was a result that had been foreseen by retailers, who had prepared for the reluctance consumers might show to in-person shopping.
Even so, the National Retail Federation had projected that this year’s holiday sales would grow by somewhere between 3.6%-5.2%. If that proves accurate, sales will exceed averages reached during the previous five holiday seasons—a shot of good
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