There’s no shortage of research and insights into how men and women differ when it comes to consumer attitudes—but scarcely any that deals specifically with the most important purchase either sex makes: buying a home. A while back (2013), Realtor® Magazine did tackle the topic in a piece based on a 50,000-consumer survey of active house-hunters.
In general, the house-hunting process itself was slightly more enjoyable for women, with 87% saying they liked looking at homes—10% more than for the men. Their views of homeownership differed as well. Men tended to associate it with “control over living space” and “more space for my family,” while women linked homeownership to words like “pride,” “accomplishment,” or “independence.” Those answers would conform to timeworn stereotypes, with the men tending to concentrate on a future home’s physical properties, while the feminine take focused on the social implications of living there—a difference that’s certainly thought-provoking.
These stereotypes were less well-delineated when it came to the type of house-hunting responsibilities each gender tended to assume. Women thought they took the lead in chores like neighborhood research, while men considered collecting financial data was primarily their responsibility. Those results tended to be more inconclusive than not: most often, a majority of house-hunters of either sex considered responsibilities to be shared.
Such nebulous conclusions probably explain why there has been a lack of recent research into the subject. Too, there has been an understandable shift of interest into the more readily investigated phenomenon of the rise of single women as “a driving force in homeownership”(the Washington Post’s phrase). In recent years, as women move ahead in the workplace, single women account for more home purchases than do single men.
All gender stereotyping aside, 2021 is already shaping up as an active Costa Mesa house-hunting year for all comers. I hope you’ll give me a call when it’s time for you to join in the hunt!
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We are built on a philosophy of Heritage & Hustle. The L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976. It’s L3 mission is to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. The L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, The L3 has grown to a full staff of 25 serving over 300 clients a year. The L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has The L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to The L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact The L3 today at 714-444-4663 or email us at info@thel3.com
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