The “hero shot” is what advertising agency folks call a photograph that makes a product the “star” of its surrounding layout. The product can be a cereal box or a Mack truck—large or small; it doesn’t matter. The important thing is that the product appears at its most appealing.

In local real estate terms, the hero shot for a home being offered for sale is the glamour shot that appears at the top of the Costa Mesa listing. For professionals to create that photo, they use the latest equipment to capture the image, then refine it through top-notch processing software to enhance it further.  

But when it comes to making sure your own home is represented by the best possible real estate hero shot, there can be exceptions to the wisdom of…

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 Last week Costa Mesa homeowners’ peace of mind would have been strengthened by some words that received wide circulation throughout the financial press. Their author was a gentleman whose opinions are as close to bankable as anyone currently on the scene. If there were such a thing as a Nobel Prize in real estate, this guy would own one—come to think of it, he DOES have a Nobel prize (for economics), but his work largely centers on the U.S. real estate market.

We’re talking about Robert Shiller, the Yale professor who co-invented the Case-Shiller Index. It’s the most economically respected measure of U.S home prices. Costa Mesa homeowners who measure their own financial wherewithal usually consider the market price of their Costa Mesa home as a…

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Tom Von Eschen

The L3 is proud to introduce its newest team members:  Tom Von Eschen and John Gee! Tom and John are exceptional Realtors and couldn't be more excited to join our growing family.  We are honored to welcome such talent and personality and we look forward to being part of their continued success.

 

 

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Last week Costa Mesa homeowners’ peace of mind would have been strengthened by some words that received wide circulation throughout the financial press. Their author was a gentleman whose opinions are as close to bankable as anyone currently on the scene. If there were such a thing as a Nobel Prize in real estate, this guy would own one—come to think of it, he DOES have a Nobel prize (for economics), but his work largely centers on the U.S. real estate market.

We’re talking about Robert Shiller, the Yale professor who co-invented the Case-Shiller Index. It’s the most economically respected measure of U.S home prices. Costa Mesa homeowners who measure their own financial wherewithal usually consider the market price of their Costa Mesa home as…

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Credit Scares

Unless you are among those who are currently focused on the search for a new Costa Mesa house, this week’s Halloween celebration has probably captured a goodly bit of your attention. As Halloween night draws near, most other Costa Mesa residents find themselves preparing kids’ costumes, carving suitably horrifying jack o lanterns, stocking up on goodies for the onslaught of the costumed throngs, or, alternatively, making plans for going dark convincingly enough to avoid the wrath of the trick-or-treaters. But actively engaged house hunters can be forgiven if they’ve been preoccupied with their more urgent real estate pursuit.

That doesn’t seem fair, so in order to preserve the spirit of Halloween week for house buyers, here is a theme-appropriate…

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