Your Costa Mesa Listing Should Have a Story to Tell
Posted by Matt Kanoudi on
The text that accompanies your listing as it appears in the Costa Mesa MLS listings is called upon to do more heavy lifting than you might think. If it reads something like: THREE BEDROOM ranch style Costa Mesa charmer with 2 ½ baths, attractive kitchen, and fully landscaped backyard… —then it will only be serving half-duty. A blurb like this does succeed in emphasizing basic nuts-and-bolts details, but every Costa Mesa listing already includes the number of bedrooms, bathrooms and the rest. What’s missing is the story part of the story—the human element that strikes a chord with a reader’s own personal experience. It’s the pathway to emotions that astute marketers strive to reach. Successfully employed, it adds power to any Costa Mesa listing. One…
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