For Costa Mesa parents who have yet to experience the wonders of Disneyland or Disney World, despite the expense and the line waits, there’s a good chance you will come to agree with the majority takeaway: the memories are worth it. Even so, the corporate powers-that-be at the Walt Disney Co. have never relied on word of mouth to keep the crowds coming—and now they have come up with an amusing promotion that includes a real estate twist.

As World Real Estate News wrote last week, this attention-getting gambit sounds like it came “from the leave-no-stone-unturned school of marketing.” Disney decided the moment had arrived to add their landmark Haunted Mansion to real estate site Zillow’s national listings. For veterans of the eternally popular ride, the joke is a fun one.

The “property” is said to be located “only minutes from downtown New Orleans…on a secluded bayou road.” It has been “miraculously preserved in its original condition” (dating back to the late 19th century). The feature listings highlight a library (“inspires unforgettable nightmares”), a Great Hall (“ideal for entertaining invited and uninvited guests”), and a ballroom (“where ghostly souls celebrate and imprison”).

Elsewhere in the listing, the descriptive text necessarily amounts to an extended disclaimer—for instance, “It is important to disclose that this property is indeed haunted.” Since “its inhabitants inflict terror and eternal entrapment to all who enter,” the imaginary property’s creators won’t expect to receive many offers, even though the supply of haunted houses on Zillow is extremely limited. Real estate professionals would certainly have counseled the Disney execs to have launched the listing’s debut closer to Halloween—but there is method to their timing: a new “Haunted Mansion” movie premiers on Friday, July 28!

The Costa Mesa listings that are created to highlight unique, standout features are more likely to prompt interest than those with cookie-cutter language. Call any time if you are thinking of selling this year—among all our other services you can count on, your Costa Mesa listing will be original, accurate, and eye-catching!

We are built on a philosophy of Heritage & Hustle. The L3 is a full service real estate agency with a regional office located in the heart of #CostaMesa, offering a wide-array of custom services to meet their clients’ needs with roots in the community since 1976.  It’s L3 mission is to provide trusted, convenient, responsive service to ensure clients enjoy their real estate experience. The L3 was originally formed to offer personal, concierge-level service as an alternative to the large, nationally based real estate companies. From its small beginnings of only two employees, The L3 has grown to a full staff of 25 serving over 300 clients a year. The L3 is not limited to serving just its clients; it is also committed to serving the community. Not only has The L3 donated hundreds of hours to many area charities, they have also received the prestige of being named one of the #toprealestatecompaniesinCostaMesa  If you’re interested in #buyingorsellinginOrangeCounty, turn to the experts. Turn to The L3 and let them help you make your real estate buying or selling dreams come true. For more information or to get started on finding or selling your home contact The L3 today at 714-444-4663 or email us at



Posted by Matt Kanoudi on


Email Send a link to post via Email

Leave A Comment

Please note that your email address is kept private upon posting.